Getting Your Colors Right
The coloring of your marketing material could very well be its most important element most importantly in poster printing. This is what helps a person see it and can help them make up their mind on what they think about you. If you were planning some custom poster printing your advertising relies quite heavily on how well it can draw the eye and convince people that you're the best company for them to entrust their business with.
Poor coloring reflects badly on a company and looks rather old and worn out. Given the importance of marketing material if you aren't able to achieve the highest quality results on this than what does that say about how you run the rest of your company?
But to get those good colors you have to know a little bit about what goes into them. First off the coloring that you see when looking at something on your computer screen is not always going to be the same as what you get back from the printer. The way your screen is set up is going to affect the way it looks, and even printing out a copy at home isn't always going to give you the same results as a professionally done advertisement.
My intention here is not to go over all of the details of printing, because I doubt very many people really want to know that many technical aspects of it, nor do I have the room to cover it all. Really, you don't need to know all of the details to get back a final product that's what you were looking for. Instead you need to know what to ask about, and what to look into.
In terms of coloring the first kind of coloring to take note of is spot colors. This applies to solid colors. The way words are colored, the way the background of the page is colored, and other things like that are going to be the product of spot colors.
The other type of coloring is process colors and this involves things like photographs and other types of things that will have a lot of colors all concentrated in a single spot. Using that earlier example of custom poster printing if you wanted to have a lot of pictures or other color intensive images you would need to go with process colors in order to get the best results. Spot colors would lead to a poor looking photo and bring down your overall poster.
Many advertisements are going to be a combination of the two, but knowing ahead of time which type of color is going to work best can help you decide what you want to incorporate into your marketing. You might end up avoiding photo intensive marketing in order to just stick with spot coloring, or divide up your pages based on what type of coloring you'd prefer.
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